Traders Set $400 Target for Michael Saylor’s Strategy (MSTR) as Bitcoin Price Hits Fresh Peak Above $125K

Bitcoin’s rally to a new all-time high of $125,750 on Sunday has drawn attention to Strategy (Nasdaq: MSTR) – a California-based business software developer-turned Bitcoin treasury firm, as investors are upbeat about the Nasdaq-listed company’s stock following in the path of the apex cryptocurrency it is backed by.

The price of Bitcoin has risen nearly 11% over the past week, while MSTR rose by about 17% from its September 25 low. Strategy, formerly MicroStrategy, is among the top-trending tickers on Stocktwits – a social media platform designed for investors, traders, and entrepreneurs – as retail sentiment for the stock has shifted from “neutral” to “bullish” over the weekend. Traders are now eying a breakout targeting the $400 mark.

Stock Traders Forecast MSTR to hit $400 as Bitcoin Price Tops at $125,750

One Stocktwits user forecasted that MSTR’s net asset value (NAV) could start to expand this week, with $400 remaining possible, while another user said that the “sky is the limit” if it can break out of key price points at $358 and $367.

In August 2020, MicroStrategy, now known as Strategy, became the first publicly listed company to adopt bitcoin treasury strategy as a corporate reserve asset. The firm pioneered the strategy of adding BTC to the balance sheet and earning revenue through yield generation. This linkage between the Strategy’s asset value and share price to bitcoin prompted a horde of companies to adopt cryptocurrencies as a treasury asset or launch services centered around digital assets.

With the US government under President Donald Trump now taking a friendlier stance towards bitcoin and cryptocurrencies and advancing a series of crypto-related bills in recent months has only furthered this trend, with more public companies establishing crypto reserves to capitalize on their rising prices.

Bitcoin Treasury Firms Control 6% of Total Bitcoin Supply

Earlier this year, popular American video game retailer GameStop (GME) announced that it would be adopting a bitcoin treasury strategy, a move widely inspired by Strategy. In May, the company purchased 4,710 BTC for a reported price of between $505 million and $513 million using a portion of its cash reserves and stock sales. Those bitcoins are currently valued at $566 million, a 12% gain in less than six months. While GameStop’s bitcoin gamble has already paid off, this has yet to reflect on the price of GME, as the company continues to reverse the operational losses it suffered over recent years.

According to BitcoinTreasuries data, there are 344 companies, out of which 100 are publicly listed, holding a combined 3.88 million BTC, worth $478.82 billion, in their balance sheets. Strategy is the world’s largest corporate holder of the apex cryptocurrency, with 640,031 BTC, valued at $78.98 billion. Other prominent publicly traded bitcoin treasury companies are MARA Holdings Inc. with 52,850 BTC ($65.22 billion), XXI Capital with 43,514 BTC ($53.69 billion), Metaplanet with 30,823 BTC ($38.03 billion), Trump Media & Technology Group with 15,000 BTC ($18.51 billion), Coinbase with 11,776 BTC ($14.53 billion), and Tesla with 11,509 BTC ($14.20 billion). Insights into Digital Assets and the Treasury Market highlight how these reserves interact with traditional financial systems.

Strategy Takes a Break From Bitcoin Buys This Week, Total Haul Nears $80 Billion Mark

Meanwhile, Michael Saylor, the executive chairman and co-founder of Strategy, hinted that the company would be taking a break from its routine bitcoin purchase this week. In his latest X post, the billionaire told followers that there would be “no orange dots this week”, a phrase closely associated with his company’s BTC acquisitions.

No new orange dots this week — just a $9 billion reminder of why we HODL. pic.twitter.com/P84m14WF3G

— Michael Saylor (@saylor) October 5, 2025

Instead, Saylor referred to the $79 billion valuation of Strategy’s holdings as a “reminder of why we HODL”.

Strategy’s latest purchase before the pause was a 196 BTC haul for $22.1 million between September 22 and 28, 2025, bought at an average price of $113,048 per coin. That brought the company’s total stash to 640,031 BTC, acquired for a total of $47.35 billion, at an average rate of $73,983 per bitcoin. With the alpha crypto hitting a new all-time high of $125,750 on Sunday, the valuation of the Michael Saylor-founded firm’s holdings reached $79.4 billion, nearly doubling from what it was in 2024. Strategy’s market capitalization also surpassed that of major global banking institutions, including Barclays, Deutsche Bank, and BNY Mellon, at $99.78 billion.

This is the first pause by Strategy since July 2025, which typically takes place around earnings or market adjustments. The company began with just $250 million in BTC, suffering an unrealized loss of $40 million on the initial investment. In the past seven weeks alone, the firm has added over 11,000 BTC to its reserves, cementing its position as the largest corporate bitcoin treasury company in the world, with its holdings accounting for 3% of BTC’s 21 million total supply.

At the time of writing, Bitcoin (BTC) is trading at $124,028 – up 1.03% in the last 24 hours. Meanwhile, Strategy (MSTR) was changing hands at $351.63 when markets closed on Friday, October 3, while pre-market rates show a 2.36% rise to $359.94.

For details on institutional adoption and market instruments, see Exchange-Traded Products (ETPs) Providing Exposure to Bitcoin and Ether and SEC Approves Bitcoin Exchange-Traded Products.